KUBOTA AT CES JANUARY 9-12, 2024

Each and every day, Kubota is focused on research to solve the world's issues related to food, water and the environment.

Consumer Electronics Show

Each year, CES brings the brightest minds and tech to the spotlight, showcasing companies that pioneer a better tomorrow with their inventions.

Kubota Group at CES 2024

Explore Kubota’s latest innovations live at the 2024 Consumer Electronics Show. From agriculture and construction machinery to telematics and next-generation AI machines, Kubota has the future-forward technology you’ve come to expect out of CES.

Visit us at booth CP-4.

Together for green efficiency

How do we address the great challenges of our time? How can we shape a better future together? Can we go beyond our current horizons? The Kubota Group wants to lead the way with innovative solutions for agriculture.

Humanity is facing one of the most complex challenges in its history. By 2050, our growing population will need 70% more food, but it will have to be produced with ever fewer workers. Scarcity of resources and climate change have significant consequences, not only on crop yields: It is estimated that agriculture is responsible for about 18% of global emissions. The Kubota Group is aware of the scale of the challenges and their urgency.

Click on the “Kubota Future Cube” to explore Kubota’s vision of future Earth and technologies.

“Our goal is to inspire people at CES with Kubota's forward-looking global vision to support the future of our world.”

Shingo Hanada, President & CEO of Kubota North America

“CES attendees will get a peek behind the curtain, particularly at the residential market where we are working on exciting innovations that will help shape the future of compact equipment.”

Todd Stucke, Senior Vice President of Kubota North America

The Kubota Group

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Get to know Kubota

“For Earth, For Life” is much more than Kubota’s brand statement. It’s a mission we dedicate ourselves to as a global company. We are commited to engineering excellence so that our customers can focus on planting, feeding, building and caring for our world. We welcome you to explore and learn more about Kubota.

Automation

Advancements in automation empowers Kubota engineers to create machines that don’t just innovate the industry but stand the test of time.

Kubota | Precise Vine Management

Combining crop sensing and state of the art technology in vineyards enhances vine and environmental health while improving crop quality and yield.

Connectivity

The concept of smart farming depends on the exchange of information: between tractors and implements, between equipment and computers, between devices and people. Connecting data makes agricultural work more efficient.

Kubota | IsoMatch FarmCentre

Step into a new era of farming productivity where data and technology seamlessly combine, leaving behind inefficiency and boring admin work.

Sustainability

A clear commitment to sustainability drives Kubota to think outside the box, creating unique, Earth-centric ideas designed to lower carbon footprints.

Kubota | Precise Vine Management

Combining crop sensing and state of the art technology in vineyards enhances vine and environmental health while improving crop quality and yield.

Do you want to know more about Kubota Group at CES 2024?

The Kubota Group looks forward to meeting you at CES 2024.