our Brands


Kubota provides solutions leveraging a diverse range of products, technologies, and services, in the fields of food, water, and the environment, all of which are indispensable parts of our lives. In Europe, we are specialised in machinery for agriculture, construction and ground care, as well as industrial engines. From powerful tractors to domestic mowers, the Kubota range delivers outstanding performance and legendary reliability.

Great Plains

The Kansas-based Great Plains Ag has been a leader in seeding equipment since its inception in 1976. Great Plains not only remains a leading producer of grain drills, but is also recognized as a leader in vertical, hybrid, and conventional tillage equipment, planters, and compact drills. The broad and innovative product line includes customized products that combine the best practices from around the world.


Founded in 1879 in Norway, Kverneland is a well-known brand for agricultural implements, electronic solutions and digital services aimed at the professional farming community, covering the areas of soil and cultivation equipment, seeding equipment, forage and bale equipment, crop care equipment including spreaders, sprayers, and the latest precision farming technology. Kverneland is a brand of Kverneland Group. Per 2022, Kverneland Group is 10 years part of Kubota.


Vicon is distinct implement brand owned and produced by Kverneland Group, with its own distinct distribution network. The Vicon brand was acquired by Kverneland Group back in 1998. Incorporating the strong Dutch Vicon brand into the Kverneland Group family, strengthened the Group’s harvesting and crop care machinery range as a comprehensive and top quality product offering. Per 2022, Kverneland Group is 10 years part of Kubota.