Picture: Kubota tractor equipped with Chouette sensors for scanning diseases pressure in vineyards on test farms in Italy.
Together, Kubota and Chouette focus on practical tools that leverage the synergies between advanced equipment and Artificial Intelligence (AI) technology, and support wine growers to overcome the current challenges facing the sector, including labour shortages and issues related to sustainable agriculture development.
Chouette uses advanced sensors and Artificial Intelligence (AI) technology to analyse images captured by cameras in order to detect diseases, tree vigour and specific tree problems like frost damage or water stress. Based on the data analysis, Chouette’s unique algorithms can create the optimal Variable Rate Application (VRA) maps and spray volume advice for chemical application or other necessary treatment advice.
Kubota is accelerating open innovation through its established Innovation Centers in the different regions of the world. Innovation Center Europe’s focus is to build new business innovations in Orchard and Vineyard farming system solutions through emerging technologies such as Digitalisation, AI, Robotics and Autonomous equipment, and advanced Sensor technologies. The key success factor is to create the system link between the equipment in the field and the digital world.
Since the investment, Kubota have been verifying Chouette’s technology with partners, growers in Italy and France and now aim for commercialisation. Both organisations will work together to demonstrate precision agriculture solutions for vineyards through the Kubota dealership network.
The European Union is the world’s largest wine producer. There are around 2.5 million wine growers and 3.2 million hectares of vineyards in the EU. As the environment changes and supply of labour diminishes, managing vine health and grape yields is becoming increasingly costly, challenging and time consuming. Besides that, achieving a better wine tasting experience starts in the vineyard cultivation process, where quality and yield are key to keep up production and to overcome the challenges posed by customer demand.
“Through this partnership we aim to provide effective solutions to customer’ pain points in vineyards such as disease intensity detection and the adoption of sustainable farming practices. Our approach combines embedded, tractor mounted sensors, mapping and AI-based vine analysis, bringing precise vine care and prescriptive vine treatment possibilities to EU winegrowers,” says Hervé Gérard-Biard, VP Business Development at Kubota Holdings Europe.
Kubota has a proven history of providing farmers with efficient and reliable agricultural machinery. However, the global economy is undergoing a major transformation, particularly in the areas of food, water, and the environment, exactly the ones in which Kubota operates. In the next 10 years we will see major changes in this area, and we definitely need to keep up with the pace of the market regarding sales and services.
“Our key target is to understand how to increase vineyard farming profits, while protecting the environment and tackling vine growth needs. We are working with several testing vineyards across Europe to achieve this target. They collected data signals from their own vineyards via embedded actuator systems on the Kubota tractor each time they entered the ground with the machine, receiving data-driven early disease detection from the Chouette platform and prescriptive maps later on,” added Daria Batukhtina, Strategic Business Development Manager at Kubota Innovation Center Europe.
“Innovation in precision agriculture tools is essential for vineyards as it enhances productivity, optimises resource usage, and improves grape quality. With our intelligent solution working with Kubota’s tractors and machinery, we look forward to contributing to a sustainable wine practices and cost savings in vineyard operations,” says Charles Nespoulous, co-founder and CEO of Chouette.
With care for the environment, the wine grower takes control of the spraying with this technology. Embedded sensing enables mapping, disease diagnosis and prescriptive treatment within the whole season. Kubota’ vision for healthy vineyards includes a number of areas of application to be developed in the future, such as vigour mapping, yield prediction, etc.
About Kubota
Since its founding in 1890, the Kubota Group has been working to solve social issues through superior products, technologies, and services in the areas of food, water, and the environment. We operate in more than 120 countries around the world, providing solutions to enhance the productivity and safety of food, promote the circulation of water resources and waste, and improve urban and living environments. Under our brand statement, “For Earth, For Life,” we promise to continue supporting the prosperous life of humans while protecting the environment of this beautiful Earth. For more information on the Kubota group, please visit: https://www.kubota.com/ or https://kubota-group.eu/en/.
Our Mission
Our Brand Statement, “For Earth, For Life,” speaks to our commitment to the conservation of the environment while aiding the production of food and water supplies, which are vital to meet the needs of our society, as the world’s population continues to grow. This mission is accomplished every time a Kubota tractor harvests the land to produce food or when our construction equipment excavates to transport water or provide shelter. For more information on Kubota, please visit http://www.kubota-eu.com or http://www.kubota.com .
